FEATURE 44

SEASON'S GREETINGS 2022 SPRING/SUMMER COLLECTION

Marine sports inspire this season's collection. Marine-style details and items such as a yacht's sail motif graphic, sequence of the brand logo printed on the binding tape, jackets and cut and sew reminiscent of yacht racing crews.

The season visuals were shot out on the ocean to express the world of marinas and yachts. We've created A1 size posters in a limited quantity of 30, each numbered. The main visual of a yacht crossing the ocean will be gifted to 30 randomly selected customers who purchase through our website for the release of this new collection. We hope you enjoy the new season and the worldview of DESCENDANT.

In addition, a new campaign called “KhaKee” focusing on khaki shirts and trousers will launch in this collection. Also, DESCENDANT's Spring/Summer basic items will release in a seasonal color palette of ivy green and navy. Both khaki and green are standard colors, and neither is a unique color palette. However, grouping beige items together and showing the direction as “KhaKee” gives a fresh look and impression, and the range of approach also expands.

Finally, we will release three styles of items in collaboration with raregem. Mr. Nishijo from raregem is an interior designer who worked on the interior of DESCENDANT in Hiroshima, and Kyoto, which will open in March, and the now-defunct DESCENDANT store in Nakameguro. He is also a product designer who makes bags utilizing thick canvas. We will have a lineup of raregem original tote bags with longer handles with an additional outer pocket making it a custom model. Sacoche and a laptop sleeve that were only available at DESCENDANT stores last year will also be available. My personal design requests have been put into the items. A season with no shortage of content is about to start.

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